Revenue Management Challenges
“Leading Digital Hospitality”: leverage digital platforms & mobile appliances to regain control of booking & pricing.
Increase e-booking share from 28% to 50%
Dual channel coexistence: pricing consistency between your own digital platform & OTAs.
Maintain/improve brokers’ ratings while eating their lunch.
A changing consumer landscape
Technological innovation and digital foray have dramatically changed travel & hospitality industry:
Customers research & interactions with hotel brands are constantly shifting.
Vast array of booking channels are now available. Big data is actually confusing revenue management & cash flow forecasting
Data is duplicated, inaccurate & confusing